It's ALL In The Name©
A Simpler 100% Commission Real Estate Experience

As an agent, when your needs are met and your every question quickly answered you perform your job in a stress-free environment. Creating a well-informed, inexpensive, enjoyable space for our agents is Simplicity's new take on an often out-of-touch industry.
Next: Agent Service

Simple Can Be Beautiful
Nothing is more important, and nothing is more simple. When you need your Broker, they have to take your call or return it quickly. Every contact between an agent and a Broker is an opportunity to close a deal. That's why Simplicity is there when you need us. It's in this area where Simplicity is most confident.
We are best-in-class.

At Simplicity, the paperwork is our job, not yours. It's that simple. The Simplicity Back Office Team handles all paperwork, freeing you up to: meet more customers, do more deals and just have more free time.
Next: Sales Training

Not Artificial, Actual Intelligence
New agents should be interviewing their Broker just as much as the Broker is interviewing you.
This is the essence of our business. Sales!
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So, who is training you? When you have that customer objection you can't overcome, who's giving you a word track to win you that deal? Do they even know what a "word track" is?
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Maybe your current Broker can explain to you the NABOR mortgage contingency clause. But does he know what buying back the refrigerator is?
Simplicity's Broker is a lifetime Sales Trainer. Former Head of Sales for a Fortune 100 company. Author of Sales Manual(s) still in use. Countless hours being trained, learning how to train people to sell.
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Our co-founder, Christopher Pruett has gone through the most intense sales training in the competitive world of exotic cards. Chris converted that training into becoming the top salesperson at the best exotic car store in the United States.
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Simplicity's training is one-on-one. Deal specific. When you need it, on your time. So you're prepared for your customer.
No other Brokerage in Naples can offer the level of award-winning sales experience and sales training Simplicity can. Period.
Ask the questions of the Brokerage you're considering, or your current Broker. What is your Broker's SALES TRAINING qualifications? What are the qualifications of their "Head of Training".
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You want, you need, a professional sales trainer. Not a retired school teacher on their second career with a bunch of free time and a Powerpoint proficiency. Or a Broker whose sales experience is being a Broker.
Next: Marketing For Our Agents

Success is Simple, But It's Not Easy

Who is Selling You?
Marketing is at the center of everything we do. Much of our resources at Simplicity are dedicated to putting our agents in front of the right people. Customers ready to buy, customers ready to sell. Sure what marketing has to say is important, but equally as important is to whom it's said. That's where Simplicity's massive database comes in. Customers, prospects, referral real estate agents nationwide and more. The size of our database dwarfs even that of the largest of brokerages. But, remember, the best person to market you, is you. We'll show you how.

Ask the Broker
There are no FAQs on this website. FAQs are designed to give vague answers to obvious questions.
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Do you have questions? Ask our Broker. Text Darren Sherwood, Simplicity's Managing Broker, 239.307.8545 with any question you want answered. The lightning fast response you get will reassure you that when you need your broker, he'll be there. Ask your questions with the anonymity text messages give you and know you'll be answered by our Broker directly, not an assistant and not a bot.
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We're building something special here, come be part of it.
Text Our Broker 239. 307.8545
Our Agents
Simplicity agents can be as diverse as:
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The newly licensed agent looking to make a better life in a new career
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The longtime agent looking to maximize the commission dollars they earn
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The agent who wants to keep their license active as inexpensively as possible
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The part-time agent who needs support for a better work/play balance
No matter your motivation for having a real estate license, Simplicity makes it easier and less expensive for our agents to deliver buyers and sellers the top industry service at the highest professional standards.





